Why???? Competitive calling. Competitive callers want and use high quality calls that "look" good on stage. Winning calls are of course going to be in high demand by hunters, dispite the fact that competitive calling doesn't even resemble the calling required and used in field situations. Also if it "looks" expensive/good it should sound good. It's still about marketing. "Catching the fisherman instead of the fish"I've never figured out why call manufacturers make their calls with flourescent green or pink...or put a bright shiney band on them.