if Trump had conceded defeat instead of strained to remain in office, he'd have gone right back to his businesses, which have done, if not great, just fine while he's been president. While threats of criminal prosecution loomed after he left office, he still had his sights on running again in 2024, potentially building a new media company on the back of his popularity.
Instead, he insisted on lying and attempting to manipulate the election, eventually inciting a mob to attack Congress. As a result, we've seen a string of setbacks in the last week that have left him, according to reports, more worried about the effect on "the long-term brand" than the violence he inspired. "The brand is becoming radioactive," a Trump ally told NBC News. "That matters more to him, because that's going to have real, tangible effects on his life immediately."
Deutsche Bank, which has lent Trump millions of dollars over the years, and Signature Bank are both distancing themselves from the Trump Organization. Real estate company Cushman & Wakefield, which previously handled lease negotiations at some of his properties, is done with him. The broker trying to sell his Washington, D.C., hotel, which had been drawing less and less business even before last week's insurrection, quit, too. But for Trump, at least, worse than the political ramifications has to be seeing the 2022 PGA Championship moved from his Bedminster, New Jersey, golf course.
Trump's son, Eric said in defense of his father, the man who directed a mob of people to march on the Capitol to protect himself against losing a fair election. to "have some backbone. Show some fight. Learn from Donald Trump."